The “slow fashion”, a dictat rather than a trend

We often talk about slow fashion and sustainability in fashion at a transversal level; a hot topic, very important and at the same time very delicate.
Let’s take a step back, or rather, let’s move on to the parallel track, or rather on the food one: the concept of slow food, developed for many years now, is in total contrast with the concept of “junk food”, and is characterized by a sustainable consumption of food, focusing on the quality, experience and enhancement of food.
A concept in some respects similar to what happens in fashion with “slow fashion”, let’s see why …

The know-how of Made in Italy fashion lands in the heart of California.

Slow fashion is synonymous with quality and eco-sustainability

Slow Fashion was born with the desire to send to the devil the growing consumerism that permeates the fashion sector, placing once again the focus on real values and objectives .
The “disposable” fashion of the last decades aims to produce many collections that are replaced in a very short time by the following ones, with the benefit of exploiting the “zero cost” labor of countries such as China, Pakistan or Bangladesh.
Slow Fashion, in total contrast to this vision, is gaining ground: more and more big brands embrace the themes of sustainable fashion .
Slow Fashion clothing is based on ethics and responsibility: two concepts of materials , process and working conditions of professionals .
Garments structured to last for years and years, not just a season, which are made with green materials and by adequately paid workers.
By choosing Slow Fashion you are essentially choosing a lifestyle.

The unmistakable all-Italian class.

Slow Fashion for a change

Choosing to marry the Slow Fashion ideal allows those who buy to be the protagonist of an unprecedented change in the fashion sector; a change that starts from the habits of everyday life to subvert the fate of the planet if reflected on a very large scale as in this case.
This new concept would also allow fashion companies not to be forced to relocate their business due to sustainable production , in every respect.
Let’s close with the numbers: the fashion industry causes 20% of the global waste of water ( just think that the processing of a pair of jeans absorbs 11,000 liters of water) and causes 10% of carbon dioxide emissions . The garments are made largely of cotton grown with 24% insecticides and 11% pesticides worldwide.
Pollution e failure to recycle garments : the clothing is in fact thrown away even before considering its recovery. Fast fashion at low cost, due to open-sky landfills in the oceans, against Slow Fashion , sustainable fashion and environmental protection: it’s a matter of choices, it is a question of safeguarding the present and the future .